I'm having a hard time deciding on keywords.
We are a local shop serving of our city and about 6 surrounding towns.
I think they obvious ones are screen printing, custom T-Shirts, custom t-shirt printing, and t-shirt printing.
Am I missing some?
Should I do more specific ones line school shirts, church shirts, plumbing shirts, etc?
How do I know which is actually most popular in my specific city?
To optimize your local SEO for your screen printing shop, here are some tips for keyword planning:
1. Include Geographic Modifiers
Adding your city and surrounding towns to your keywords can help attract local traffic. For example:
"Screen printing in [City]"
"Custom T-Shirts in [City]"
"[City] T-shirt printing"
2. Broaden Your Keyword List
While your core keywords are essential, you should consider more specific, niche keywords that cater to different customer needs. Some examples include:
School shirts
Church shirts
Sports team shirts
Business uniforms
Event shirts
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3. Use Long-Tail Keywords
Long-tail keywords are more specific phrases that might have lower search volumes but higher intent. Examples:
"Affordable custom T-shirt printing in [City]"
"High-quality screen printing services near me"
"Best T-shirt printing for events in [City]"
4. Research Keyword Popularity
Use tools like Google Keyword Planner, Ahrefs, or SEMrush to check the search volume and competition for your chosen keywords. You can also use Google Trends to see how certain keywords perform over time in your specific area.
5. Analyze Competitor Keywords
Look at the keywords your local competitors are using. Tools like SpyFu or SEMrush can provide insights into which keywords are driving traffic to their websites.
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6. Customer Feedback and Insights
Ask your customers how they found you or what terms they used to search for services like yours. This can provide valuable insights into the keywords that resonate most with your target audience.
7. Local Business Directories and Listings
Ensure your business is listed on local directories like Google My Business, Yelp, and others. Use your chosen keywords in your business descriptions on these platforms.
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8. Monitor and Adjust
Regularly monitor your keyword performance using tools like Google Analytics and Search Console. Be prepared to adjust your strategy based on what’s working and what’s not.